It’s no wonder that the businesses are in a fierce competition now. That’s absolutely great for customers, because it means more benefits for them. But for the players who are in the field, it’s a matter of survival and sustainability. One of the biggest and most effective ways to let the customers know about a business, its existence, its brand, the products and services offered is through advertisement. We are bombarded by advertisements from dawn to dusk, from the time we wake up to the time we go to bed; advertisements are always following us.
The forms of advertisements have improved a lot over the years. With technological advancements, more digital and flexible forms of advertisements have emerged. The advent of Digital Media alongside the conventional Print and Electronic Media has paved the way for more aggressive and effective ways to reach customers with the selling propositions.
One of the most common, basic and repeated activity that people do on a regular basis is commute. They go out of their homes, go to offices, run errands and drop kids off to school and what not. During all of these commutes, they come across many roadside signs and directions. Now, for the sake of road safety, most commuters take a moment to read through what’s in the text. This is a great scope for advertisers to showcase their products and services.
LED billboards are now the ‘thing’, the hottest trend in advertising that’s making a good mark. It has spread to a lot of places and has proven to be effective in the long run. When regular road commuters are the new faces that have just been included in your advertisement viewing group of people, the reach has already gone higher. Localised LED billboards help to target audiences from that particular region or area. This can be helpful in boosting sales based on their common interest and point of necessity.
Do you know what is the most powerful form of advertising? It is Word of Mouth (WOM). For localised advertisements, it has the power to generate WOM and the more this happens, the more people are aware of your business and the possibilities of sales increases.
Another important point to remember is repetition. Human minds tend to remember, even subconsciously, about the things they are exposed to on a regular basis. Just like that latest pop song gets stuck in our heads by overlistening through radio channels, an advertisement can also get stuck in our heads. On top of this, if the advertisement is an engaging and interesting one, then it gets spread even more.
LED Billboards are bright, easy to see from far and very readable. If any catchy phrase or trendy wording is included, it gets more interesting almost immediately. If the message in these LED billboards are also synchronised through Integrated Marketing Communications approach in other advertisement channels, then it is likely to cause more impact.
If your business has an outlet near the LED billboard ad, then bingo! The chances are high that the customer will respond to the ad if they have the time to drop by. For special offers from a business, this trick is likely to generate more sales, as the records show.
It was also observed that the acceptance of any business being a legitimate one and having a strong brand presence improves in the minds of the customers, if they find the presence of that brand or business in a LED billboard. So, it is advised to give constand updates to customers about new products and services, offers, coupons and any other form of interactive and interesting content in the advertisement.
You can also post vacancy announcements and hire some interesting people from advertisements and announcements made through LED billboards.
LED billboards are very cost effective because the electricity consumption of LED is much less than conventional billboards and lighting options. For every impression of an advertisement made through print and electronic media, LED billboards remain much ahead of the game.
Last but not the least, the versatility and flexibility in LED billboards is very high. A lot of images and different messages can be displayed in seconds. With these inter-changing images and fast switching options in hand, you can display more options to the customers in a shorter span of time.
So, make the best use of these unique features and advantages offered by LED billboards and boost that sales meter for your business.